ASOS x HK Fashion Bloggers Tea Party

All photos by the one and only Carmen Chan except the last one.

Let me tell you something first. A few months ago Asos contacted us for a standard affliate programme, asking us to put a banner on and in return earn a percentage from others’ purchases. I told Sam and Denise, in a blogger meet up, that it is stupid. (Sorry for being honest…) But asos has kept the options open and the creative genius Sam replied to that ever-so-standard email saying “Really?! Can we propose something else?” And it kicked off our 4-month communication and preparation with Asos. I can tell you that ALOT efforts are involved, ideas, time, physical challenges – I’m referring to weight lifting in particular, HK bloggers had accomplished a very unlikely task. See how creativity and persistence has made everything look so much better? Thank you Asos for being so open-minded and supportive!

What is it all about?

The original idea is to have a few HK fashion bloggers gather together for a afternoon meet up and tea sharing – beautiful food, beautiful decorations, bird cages, traditional China, a crazy amount of flowers and many more. The idea is to combine a relaxed and beautifully decorated backdrop to show off the clothes. At the later stage of the preparation, local creatives Carmen Chan and Nathan Wong were brought in for the post production. And thanks to that our efforts have been translated into pictures and moving images. Now watch this amazing video shot and edited by Nate and his crew.


Credits of the amazing video goes to Nate and his crew – Spade, Dion, andd Brendon.

Beautiful home courtesy of Tania : )
Special thanks to Vero Chocolate and Cafe Loisl for the delicious cakes!

I was a little overwhelmed by the preparation and didn’t actually spent much time enjoying myself. But I’m sure others did and the action of clicking on their stories is highly recommanded!
A pair and a spare, Fashion Hedonism, Sam is Home, Superwowomg, T Like Bubble Tea

What is next?

What’s up next is that everyone of you is invited to participate and win a £250 asos cash coupon? Tempted? Read my next post to see how to get it!

: D

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3 responses

  1. Everyone looks sooooo happy; the video really helps the feel of the photographs (: I keep replaying it! Love the idea, the outfits, the setup– congrats on the accomplishment, it was well-put together!

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